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      Basket Brand Dynamics

      Overview 

      The Basket Brand Dynamics Dashboard provides an in-depth analysis of how brands contribute to transaction baskets, both in isolation and compared to competitors. This tool allows cannabis brands, producers, and retail managers to evaluate brand penetration, basket size, and category-level dynamics to optimize product performance and market share. 

       

      Key Metrics Available 

      • Top 10 Metrics: 
        • Top 10 Most Bought Brands (Non-Generic): Brands most frequently included in transactions. 
        • Top 10 Average Total Basket Size (Non-Generic): Brands driving the highest average transaction value. 
      • Daily Basket Performance: 
        • Daily Baskets per Store by Date: Track the average number of baskets (transactions) per store. 
        • Daily Baskets per Store by Category: Compare basket performance across key product categories: 
          • Accessories 
          • Ingestibles 
          • Inhaleables 
          • Other Cannabis 
          • Topicals 
      • Trended Basket Metrics: 
        • Basket Size - Trended: Analyze trends in basket size across categories and timeframes (day, week, month, quarter, year). 
        • Brand Penetration - Trended: Measure brand penetration over time across selected categories. 
      • Brand Evaluation: 
        • Brand Total Basket Size: Total average basket value for the selected brand. 
        • Brand Total Basket Size – Index: Compare a brand’s basket size against the market or selected competitors. 
        • Total Items Per Basket: Average number of items per basket for the selected brand. 
        • Brand Penetration: Percentage of transactions containing the selected brand. 
      • Competitive Analysis: 
        • Compare basket metrics for a selected brand against up to 3 competitors: 
          • Total Basket Size 
          • Items per Basket 
          • Penetration Trends 
      • Customizable Filters: 
        • Date Ranges and Aggregation (Day, Week, Month, Quarter, Year) 
        • Product Attributes: Strain, Item Weight, Total THC, Total CBD, Cannabinoid Mix 
        • Category Levels (1-5) 

       

      Insights 

      • Top Brand Performance: Identify which brands drive the highest basket inclusion and total basket size. 
      • Category Basket Trends: Analyze how categories like Inhaleables and Ingestibles contribute to basket dynamics over time. 
      • Brand vs Competitor Dynamics: Evaluate basket size and penetration trends for a selected brand relative to competitors. 
      • Items per Basket: Understand the number of items customers purchase per transaction for specific brands. 
      • State and Store-Level Performance: Drill into state-wide and daily store-level basket trends for targeted insights. 

       

      Pro Tips 

      • Use Top 10 Metrics to identify high-performing brands driving basket value and frequency. 
      • Combine Brand Penetration and Competitive Analysis to refine strategies against key competitors. 
      • Leverage trended basket size metrics to monitor shifts in customer transaction behavior across timeframes. 

       

      Support 

      For additional help or tutorials, access the Metric Glossary & Video Tutorials link available within the dashboard.