Overview
The Basket Brand House Dynamics Dashboard provides a detailed view of how parent companies (brand houses) perform in transaction baskets. It allows brands, producers, and retail managers to evaluate basket size, penetration, and performance trends compared to competitors at the brand house level.
Key Metrics Available
- Top 10 Metrics:
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- Top 10 Most Bought Brand Houses: Parent companies most frequently included in transactions.
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- Top 10 Average Total Basket Size: Brand houses driving the highest average transaction value.
- Daily Basket Performance:
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- Daily Baskets per Store – Trending: Monitor daily baskets per store over time.
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- Daily Baskets per Store by Category: Analyze basket activity across key product categories:
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- Accessories
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- Ingestibles
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- Inhaleables
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- Other Cannabis
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- Topicals
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- Trended Basket Metrics:
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- Total Basket Size – Trended: Track basket size trends over time for selected categories.
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- Brand House Penetration – Trended: Measure the inclusion of parent company products in baskets over time.
- Brand House Evaluation:
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- Brand House Total Basket Size: Measure total average basket value for selected brand houses.
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- Basket Size Index: Compare a brand house’s basket size relative to competitors.
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- Total Items per Basket: Average number of items included in baskets for each brand house.
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- Brand House Penetration: Percentage of baskets containing products from the selected brand house.
- Competitive Analysis:
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- Compare a selected brand house against up to 3 competitors:
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- Total Basket Size
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- Items per Basket
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- Penetration Trends
- Customizable Filters:
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- Date Aggregation (Day, Week, Month, Quarter, Year)
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- Product Attributes: Strain, Item Weight, Total THC, Total CBD, Cannabinoid Mix
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- Category Levels (1-5)
Insights
- Top Brand House Performance: Identify parent companies driving basket penetration and transaction value.
- Category-Level Analysis: Evaluate how brand houses perform across major categories (e.g., Inhaleables, Ingestibles).
- Competitive Benchmarking: Compare basket size and penetration trends for brand houses relative to competitors.
- Item-Level Insights: Understand how many items per basket are attributed to each brand house.
- Trended Basket Dynamics: Track how brand house performance changes over time across key metrics.
Pro Tips
- Use Top 10 Metrics to identify leading brand houses driving transaction volume and value.
- Combine Brand House Penetration with Competitive Analysis to refine positioning against competitors.
- Monitor trended basket size and penetration to identify growth opportunities or underperformance.
Support
For additional help or tutorials, access the Metric Glossary & Video Tutorials link available within the dashboard.