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      Basket Date Dynamics

      Overview 

      The Basket Date Dynamics Dashboard provides insights into transaction behavior over time, focusing on daily, weekly, seasonal, and holiday trends. This tool enables cannabis brands, producers, and retail managers to optimize operations and promotions based on time-driven purchasing patterns. 

       

      Key Metrics Available 

      • Holiday vs Non-Holiday Metrics: 
        • Total Basket Size: Compare average transaction size for holiday weeks vs non-holiday weeks. 
        • Incremental Holiday Metrics: 
        • Incremental Holiday Week Baskets: % increase in transactions during holiday weeks. 
        • Incremental Holiday Week Items Per Basket: % increase in items per basket during holiday weeks. 
      • Day-of-Week Trends: 
        • Daily Baskets Per Store: Measure the average number of daily transactions per store. 
        • Category-Level Daily Trends: Analyze basket performance across product categories (e.g., Accessories, Ingestibles, Inhaleables). 
      • Seasonal Basket Performance: 
        • Daily Baskets Per Store (Seasons): Track basket size and frequency trends by season. 
        • Total Basket Size: Monitor seasonal fluctuations in transaction value. 
      • Holiday Insights: 
        • Spend vs Transaction Volume: 
          • Compare spend and basket volume across holidays like: 
            • Black Friday 
            • Green Wednesday 
            • Thanksgiving Day 
            • Veterans Day
            • 4/20 
          • Analyze performance on holiday weeks versus regular weeks. 
        • Spend vs Day Types: Compare non-holiday days, days leading up to holidays, and actual holiday days. 
      • Trended Basket Dynamics: 
        • Baskets Per Store Per Day: View trends in basket count during holiday weeks, segmented by category. 
        • Total Basket Size Trends: Compare basket sizes across different day types and holiday periods. 
      • Customizable Filters: 
        • Date Range and Aggregation: Day, Week, Month, Quarter 
        • Categories: Category Levels 1–5 
        • Product Attributes: Item Weight, Total THC, Total CBD, Cannabinoid Mix 
        • Holiday Week 

      Insights 

      • Holiday Performance: Assess the impact of major holidays like Black Friday and Green Wednesday on basket size and transaction volume. 
      • Day-of-Week Trends: Identify which days of the week drive higher baskets and align promotions accordingly. 
      • Seasonal Trends: Track seasonal patterns in basket size and store performance for strategic planning. 
      • Time-Sensitive Opportunities: Understand how days leading up to holidays compare to holidays themselves in terms of spending and volume. 

       

      Pro Tips 

      • Use holiday week comparisons to plan targeted promotions and inventory strategies for peak transaction periods. 
      • Monitor spend vs transaction volume to identify which holidays drive the highest customer engagement. 
      • Combine category-level filters with seasonal data to align offerings with shifting customer preferences. 

       

      Support 

      For additional help or tutorials, access the Metric Glossary & Video Tutorials link available within the dashboard.