Analyst Suite User Guides
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      Brand House Overview

      Overview 

      The Brand House Overview Dashboard provides insights into the performance and dynamics of parent companies (brand houses) and their associated brands. It enables cannabis brands, producers, and retail managers to identify leading brand houses, monitor sales trends, and compare market performance across states and categories. 

      Use Cases 

      • Cannabis Brands & Producers: 
        • Benchmark brand house performance to identify leaders and competitors. 
        • Analyze sales and availability to optimize brand strategies. 
        • Monitor parent company influence across different markets and product categories. 
      • Retail Dispensary Managers: 
        • Discover top-performing parent companies and brands to guide inventory decisions. 
        • Track brand house availability to ensure product representation on shelves. 
        • Assess year-over-year performance to align with rising market leaders. 

       

      Using the Dashboard 

      • Filters: 
        • Geography: Select states and regions for localized analysis. 
        • Brand House/Brand Filters: Focus on specific parent companies or brands. 
        • Product Filters: Analyze performance based on pack size, cannabinoid mix, weight, THC/CBD ranges, and product type. 
        • Date Aggregation: Customize analysis by day, week, month, quarter, or year. 
      • Interactive Features: 
        • View state and regional performance using the geographic map. 
        • Drill down into parent company sales, availability, and growth metrics. 

       

      Key Metrics Available 

      • Snapshot Metrics: 
        • Total Retail Sales: Aggregate sales across all brand houses. 
        • Total Pack Units: Total number of product packs sold. 
        • Total EQ Units: Equivalent units sold. 
        • Total Brand Houses: Number of parent companies analyzed. 
        • Brand House Brands: Total number of brands within parent companies. 
      • Top 20 Brand Houses: 
        • By Total Retail Sales: Ranking of parent companies based on overall sales. 
        • By Availability: Brand house availability percentage across stores. 
      • Year-over-Year Trends: 
        • % Change vs. Previous Year: Top brand houses with the largest percentage growth or decline. 
      • Monthly Share of Retail Sales: 
        • Visualizes the distribution of total sales across brand houses over time. 
      • State Retail Sales by Brand House: 
        • Detailed breakdown of parent company performance at the state level, including: 
          • Retail Sales, Pack Units, EQ Units, Velocity Metrics, and Share %. 
      • Brand House Table Export: 
        • Exportable table summarizing key performance metrics for brand houses. 

       

      Insights 

      • Top Brand Houses: Identify the leading parent companies based on total sales and availability. 
      • Market Dynamics: Compare brand house performance trends across states and product categories. 
      • Growth Trends: Highlight brand houses with significant year-over-year growth to identify market opportunities. 
      • Regional Performance: Analyze state-level data to pinpoint geographic strengths and weaknesses for parent companies. 

       

      Pro Tips 

      • Use the “Include Other Brand Houses” filter to toggle between verified parent companies and total market views. 
      • Combine sales and availability metrics to assess which parent companies have strong market presence and shelf representation. 
      • Monitor weekly trends to identify emerging leaders in retail sales performance. 

       

      Support 

      For additional help or tutorials, access the Metric Glossary & Video Tutorials link available within the dashboard.