Overview and What's Included
Table of Contents
Sales Enablement
Overview
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Optimized Sales Planning: Quickly identify high-potential territories, save favorites, and track opportunities with interactive, custom maps.
- Effortless Store Comparisons: Easily compare store sizes, menus, demographics, and pricing across locations for quick insights.
- Custom Regional Grouping: Group stores regionally to track availability and pricing of categories, brands, and products in each area.
- Proactive Inventory Tracking: Monitor product level inventory to prevent stock-outs and ensure availability.
What's Included?
- Market Generator: Create tailored groupings to monitor brand and product availability, price ranges, and benchmark store menus.
- Distribution Assistant: Easily view inventory, availability, ACV, and store-specific details, using custom territories to enhance sales tracking and uncover new opportunities.
Business suite
Overview
- User-Friendly Interface: The dashboards provide clear, straightforward visualizations and key metrics that are easy to interpret. Users can access actionable insights at a glance without needing a background in analytics.
- Quick Insights: Identifies significant trends, patterns, and benchmarks automatically, bringing key findings directly to the user’s attention.
- Low Maintenance: This "low-touch" platform requires minimal drilling into visuals to find insights. It’s designed to be self-explanatory and seamless, minimizing the need for manual filtering and manipulation
- Focus on Practical Applications: Rather than presenting all the data in it's most granular form, the dashboard highlights information most relevant to decision-making, tailored to the common needs and interests of your teams.
What's Included?
- Market Overview: Gain a clear, high-level perspective on market dynamics, from total sales to category performance and brand composition. Use this snapshot to contextualize specific market trends and opportunities.
- Category Performance: Discover emerging trends and untapped potential within a category, complete with detailed insights into attributes like pack size, flavors, and strains. Perfect for identifying growth opportunities and whitespace.
- Brand Spotlight: Easily benchmark a brand's performance across all KPIs relative to the market. This executive summary highlights a brand's strengths and potential areas for growth, enabling quick, actionable insights.
- Competitive Landscape: Analyze top-performing brands or compare similar brands side-by-side. Leverage these insights to stay ahead of the competition and identify critical differentiators that set a brand apart.
- Pricing Assistant: Track a product’s pricing journey from its original to purchase price. Use this tool to refine price strategies, plan promotions effectively, and determine the price points that resonate best within a market.
Analyst Suite
Overview
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Designed for the Data-Savvy: This suite empowers users to dive deeper into analysis with enhanced granularity, more advanced visuals, and enriched insights. Perfect for those ready to elevate their data exploration.
- Expanded Attributes: Access a broader range of attribute filters, such as flavor, strain, cannabinoid content, and more, available across all dashboards for refined analysis.
- Extended Timeframes: Review up to three rolling years of historical data (where applicable), ideal for identifying long-term sales trends and patterns.
- Additional Dashboards: Go beyond the basics with specialized dashboards like Price Tiers, Seasonality, and Basket Analytics. These tools provide a deeper understanding of the “why” behind the “what” for comprehensive insights.
What's Included?
- Business Suite
- Market Overview: Access a high-level view of market dynamics, including total sales, category performance, and brand composition. This snapshot provides valuable context for understanding broader market trends and pinpointing growth opportunities.
- Seasonality: Discover trends tied to seasons, holidays, and even days of the week. Ideal for planning the year ahead, these insights help identify the best times to run promotions, launch products, and anticipate sales peaks and valleys.
- Category Dynamics: Dive deeper into specific category attributes with dedicated dashboards. Compare factors like pack sizes, flavors, and strains to assess their impact on performance and uncover new opportunities for expansion.
- Innovation: Stay updated on emerging brands and products in the market. This dashboard tracks new products and brands identified by BDSA over a rolling 90-day period, making it easy to spot rising competitors and emerging trends.
- Top Brands: Gain insights into the top-performing brands and what makes them successful. This dashboard provides a complete view of each brand's in-store performance, availability, and total sales, revealing the factors that set high performers apart.
- Top Products: Similar to Top Brands, this dashboard identifies the products resonating most with consumers, offering key insights into what drives product-level success.
- Brand Performance: Go beyond a brand’s executive summary with detailed insights by state, category, assortment, and competitor comparison, along with performance metrics against the broader market.
- Brand House Overview: Compare the performance of BDSA-classified brand houses against each other for a big-picture view of portfolio-level successes and challenges.
- Brand House Performance: Dive into performance metrics specifically for brand houses, similar to brand performance analysis but at the brand house level.
- Pricing Overview: Track a product's pricing journey from the original to final purchase price. This dashboard offers insights into sales volume at various price points, discount effectiveness, pricing frequency, and common price points.
- Price Tier Overview: Leverage BDSA’s price tier methodology to categorize products and brands by tier. Compare a brand’s price positioning against its sales distribution to establish a clear brand price identity.
- Price Tier Brand Analysis: Delve deeper into price tiering to benchmark effectiveness and identify overperformance within specific price tiers.
- Custom Extracts: Empower users to build custom tables with the attributes and metrics most relevant to their needs for tailored insights.
- Basket Analytics: Understand the "why" behind sales data with transaction-level detail. This suite of dashboards helps maximize transaction size, identify complementary products, and gain a clearer view of purchasing behavior.