Overview
The Competitive Landscape Dashboard is designed to empower cannabis industry professionals, including brand and product managers as well as retail dispensary managers, with critical insights into market trends, competitive performance, and customer preferences. Leveraging this tool enables users to refine strategies, optimize product offerings, and improve operational efficiency.
This dashboard offers insights for the following use cases:
- Cannabis Brands & Producers: Understanding market share, identifying competition, and refining pricing or promotional strategies.
- Retail Dispensary Managers: Optimizing inventory, benchmarking store performance, and tailoring product selection to meet customer demand.
Using the Dashboard
- Select a Territory: Use the dropdown to filter data by geographic location, selecting from states, regions, or counties. Click "Apply Changes" to load data.
- Filter by Brands or Brand House: Narrow your analysis to specific brands, brand houses. Selecting a brand adjusts rankings to show competitors above and below the chosen brand.
- View Metrics: Toggle between available metrics using the purple buttons at the bottom of the page to focus on specific performance indicators.
Key Metrics Available
- Market Share: Displays the percentage contribution of brands or products to the total market.
- Sales (Dollars & Units): Tracks sales performance across the market or for selected competitive sets.
- Velocity: Measures how quickly products sell in stores relative to availability.
- Availability: Shows the distribution reach of products across territories.
- Menu Prices: Examines pricing trends for products listed on dispensary menus.
- Purchase Prices: Analyzes actual purchase price trends at the point of sale.
- Trending Sales: Highlights the top-selling brands, ranked by dollar sales.
- Top Growth Brands: Identifies brands experiencing the highest growth rates.
- Strains & Flavors: Displays trending product varieties ranked by sales.
Insights
- Top Brand Rankings: Compare performance across various metrics, including highest-selling, most available, or fastest-growing brands.
- Trending Strains/Flavors: Identify popular consumer preferences to align inventory and marketing efforts.
- Geographic Performance: Analyze market activity by state, region, or county to spot growth opportunities or operational gaps.
Pro Tips
- Use filters to customize insights for your specific region, brand, or product line.
- Combine metrics like velocity and availability to assess supply chain and inventory effectiveness.
- Leverage trends in strains and flavors to predict future consumer behavior and adjust offerings accordingly.
Support
For additional help or tutorials, access the Metric Glossary & Video Tutorials link available within the dashboard.
This tool ensures cannabis professionals stay informed and competitive in an evolving market.