Distribution Assistant

Overview

The Distribution Assistant Dashboard is designed to provide cannabis brands, producers, and distributors with insights into product availability, inventory levels, and distribution efficiency across regions. By tracking stock levels, retail locations, and velocity trends, this dashboard enables users to optimize their supply chain, enhance retail relationships, and ensure product availability to meet market demand.

This tool is ideal for managing distribution performance, identifying stock gaps, and improving brand presence across territories.


Using the Dashboard

Filters: Multiple filters allow users to customize their view for focused distribution analysis:

  • Brand & Brand House: Narrow the data to a specific brand or parent organization to monitor performance and availability.

  • Pack Size: Focus on product packaging sizes to identify trends in consumer demand and optimize distribution.

  • States, Regions, and Locations: Select territories at varying levels of granularity to target specific markets or geographies.

  • Categories: Filter by product categories (e.g., Ingestibles, Inhalables) to analyze distribution performance for specific product types.

  • Stock Levels: Focus on locations based on inventory status:

    • All Stock Levels: View all inventory statuses.

    • Out of Stock Brands/Products: Pinpoint gaps in availability for immediate action.

  • Build Your Territory: Customizable territory selection enables users to define focus areas and save configurations for repeated analysis.

  • Select Dates: Analyze trends over customizable timeframes, including new support for custom time periods.

  • Velocity Type: Toggle between Dollar Velocity and Unit Velocity to measure sales performance based on revenue or units sold.


Key Metrics Available

The Distribution Assistant Dashboard provides insights into the following metrics:

  • Availability

    • Tracks the percentage of dispensaries within a territory where the brand or products are available.

    • Ensures broad coverage and highlights areas requiring distribution expansion.

  • Inventory Levels

    • Displays stock statuses across dispensaries:

      • In Stock: Over 50% of products available.

      • Partially Stocked: Less than 50% of products available.

      • Out of Stock: No products available.

    • Helps monitor and manage stock replenishment.

  • Stock Outs

    • Identifies brands or products with zero availability in selected territories.

    • Provides actionable insights to resolve supply chain bottlenecks.

    • Now includes insights into lost sales volume due to out of stocks.

    • Prioritize store restocks based on total missed daily sales for currently out of stock products.

  • Lost Sales Section

    • Analyzes the impact of lost sales when products are out of stock or unavailable.

    • A product is considered unavailable if it has been out of stock for 14 or more days.

  • % ACV (All Commodity Volume)

    • A weighted measure of availability based on dispensary sales.

    • Indicates the relative importance of a dispensary's sales contribution to brand availability.

  • Velocity (Dollar & Unit)

    • Measures sales performance based on revenue (Dollar Velocity) or units sold (Unit Velocity) across territories.

    • Identifies high-performing locations and products for targeted distribution efforts.


Insights Provided by the Dashboard

  • Availability Trends: Track changes in product presence over time to ensure consistent coverage across dispensaries.

  • Inventory Performance: Identify regions with low stock levels or stockouts for timely restocking.

  • Territory-Level Insights: Evaluate distribution performance by state, region, or individual locations to refine territory strategies.

  • Competitive Analysis: Compare your brand's presence and velocity against competing brands or products.

  • Velocity Trends: Monitor Dollar Velocity and Unit Velocity to prioritize high-performing products and markets.

  • Category Sell-Through Information: Now available with and without pack size for deeper insights into product movement.

  • Brand and Product Sell-Through Information: Provides clarity on brand-level and product-level sales performance.

  • Brand Expansion Opportunities: Identify potential areas for brand growth by category and pack size.

  • Market Share Tracking: Track brand performance relative to competitors over time.


Key Terms

  • Missed Velocity: The average daily sales of each product based on the last 28 days.

  • Days Out of Stock: The number of days the product has been out of stock over the last 14 days.


Benefits of Filters

  • Brand & Brand House: Provides a focused view of specific brand performance and distribution gaps.

  • Pack Size: Helps identify consumer preferences by product packaging size for targeted distribution strategies.

  • States, Regions, and Locations: Offers the flexibility to analyze market performance from broad to granular levels for strategic planning.

  • Categories: Supports targeted analysis of product types to address specific market needs.

  • Stock Levels: Enables quick identification of inventory gaps to optimize supply chain efforts.

  • Build Your Territory: Simplifies repeated analysis by allowing users to save and reuse territory configurations.

  • No 3 Store Limit for Sales Data: Now supports a broader range of sales data across more stores for better insights.


Pro Tips

  • Use Stock Out and Inventory Levels metrics to prioritize replenishment in critical regions.

  • Combine % ACV with Velocity Trends to identify high-value dispensaries for focused distribution.

  • Monitor Availability Trends to track improvements in brand presence over time.

  • Utilize the Build Your Territory feature to customize and streamline recurring analyses for specific regions.

  • Utilize the Lost Sales section to assess the potential revenue impact caused by products being out of stock in particular locations.

Support

For additional details, refer to the Distribution Assistant Metric Glossary & Video Tutorials link provided within the dashboard.

The Distribution Assistant Dashboard empowers cannabis professionals to optimize supply chains, enhance product availability, and improve distribution efficiency, ensuring consistent market presence and customer satisfaction.