Key Steps
Step 1: Access the Brand Analysis 0:00
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Navigate to the Analyst Suite.
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Select 'Brand Analysis' to access the brand performance metrics.
Step 2: Use the Brand Spotlight Dashboard 0:15
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For a high-level overview, go to the Business Suite.
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Open the 'Brand Spotlight Dashboard' to view rank information.
Step 3: Select State and Brand 0:23
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Choose the relevant state from the dropdown menu.
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Select the brand you want to analyze to populate the data.
Step 4: Review Overall Rank Summary 0:32
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Look at the summary section to see the overall rank for the selected time period.
Step 5: Track Rank Over Time 0:38
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Utilize the tracking feature to monitor rank changes over time.
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Analyze rank by category for brands in multiple categories.
Step 6: Select Metrics for Rank Quantification 0:47
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Scroll to the metrics section.
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Choose the metric (default is retail sales) to quantify the rank.
Step 7: Analyze Weekly Rank Data 0:57
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Review the weekly aggregated rank data across selected states.
Step 8: Explore Category Overview 1:04
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Scroll down to the category overview section.
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Select the desired metric to view rank by category.
Step 9: Review Additional Performance Metrics 1:14
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Check other performance indicators such as total sales volume, rank by velocity, and unit price.
Step 10: Compile Report Card for Brand Performance 1:20
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Use the gathered data to create a comprehensive report card on brand performance.