Key Steps
Step 1: Access Business Suite 0:00
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Open Business Suite.
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Navigate to the Competitive Landscape section.
Step 2: Select a State 0:15
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Choose a specific state from the dropdown menu.
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Observe the display of the top 10 brands based on various metrics.
Step 3: Review Metrics 0:23
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Analyze the following metrics for the top 10 brands:
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Highest selling brands
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Highest velocity brands
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Most available brands
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Highest growth brands
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Step 4: Select a Brand 0:33
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Click on a brand from the list to focus your analysis.
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Note that the competitive set will reset based on your selection.
Step 5: Analyze Competitive Set 0:42
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Review the new competitive set which includes:
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Five brands ranked above the selected brand
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Five brands ranked below the selected brand
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This will provide a focused view of relevant competitors.
Step 6: Examine Visuals 1:04
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Look at the visuals to see:
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Highest selling brands in the competitive set
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Highest velocity brands
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Most available brands
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Highest growth brands
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Identify successful strains and flavors for the selected brand.
Step 7: Focus on Specific Category 1:24
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Optionally, repeat the process for a specific category.
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This will help narrow down competitors within that category rather than the total market.