Key Steps
1. Accessing the Best Opportunity Finder 0:00
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Navigate to BDSA's Best Opportunity Finder.
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Understand that this tool helps brands identify their best opportunities based on store size and product portfolio.
2. Analyzing Current Brand Distribution 0:17
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Review the current distribution of the brand in top stores.
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Assess the challenge of finding new opportunities due to existing distribution.
3. Utilizing the Find Best Opportunities Tab 0:35
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Click on the 'Find Best Opportunities' tab.
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This tab provides metrics to help determine the next steps for store expansion.
4. Understanding Opportunity Scores 0:51
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Familiarize yourself with how total opportunity scores are calculated for store openings and product categories.
5. Evaluating Category Sales Rank 1:08
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Analyze the total sales for each store.
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Identify the sales rank of categories based on sales data.
6. Identifying Under-saturated Stores 2:10
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Compare the share of store sales to the share of store products.
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Rank categories by the difference between these two values to find under-saturated stores.
7. Summing and Re-ranking Opportunities 2:32
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Sum the ranks from the share of store sales, the difference rank, and overall store rank.
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Re-rank to identify top opportunities for product expansion.
8. Exporting Data 3:15
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Use the export feature to send the opportunity data to the sales team for further analysis.
9. Reviewing Existing Store Relationships 3:24
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Check for existing store relationships to identify potential new product additions.
10. Exploring New Store Opportunities 3:34
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Look for new stores to expand into, based on the analysis.
11. Accessing Definitions and Algorithm Information 3:53
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Refer to the 'how to read this table' tab for definitions and algorithm details.