Key Steps
1. Accessing the Brand Analysis Tool 0:00
-
Navigate to the Analyst Suite.
-
Select 'Brand Analysis' and then 'Top Brands'.
-
Alternatively, access through 'Business Suite' and select 'Competitive Landscape'.
2. Selecting the Market 0:16
-
Choose the state you want to analyze.
-
For this example, select 'Maryland'.
3. Applying Filters for Specific Categories 0:23
-
Use the filters to narrow down to a specific category of interest.
-
You can also filter by pack sizes and other attributes.
4. Reviewing Market Context 0:42
-
Analyze the total market context displayed at the top of the page.
-
Note the total number of brands in the selected market.
5. Analyzing Top Brands Data 0:50
-
Review total retail sales and total units for the top brands.
-
Identify the percentage of sales from the top 10 brands.
6. Trend Analysis of Sales 1:20
-
Compare year-to-date sales of the current top 10 brands with the prior year.
7. In-Store Performance Analysis 1:33
-
Assess in-store performance metrics such as:
-
Dollars per store per day
-
Availability
-
Share of shelf.
-
8. Customizing Brand Selection 2:06
-
Select the number of top brands to analyze.
-
Choose date aggregation options (weekly, monthly, quarterly, yearly).
9. Identifying Up-and-Coming Brands 2:35
-
Analyze the top 20 brands by percent change compared to the prior year.
-
Focus on brands that had at least $1,000 in sales during the same period last year.
10. Exporting Data 3:03
-
Click on 'Export' to download the data.
-
Choose the format (CSV) for easy data handling.
Notes
-
Ensure that filters are correctly applied to avoid skewed data.
-
Double-check the selected time periods for accurate comparisons.