Key Steps
Accessing the Consumer Insights Dashboards 0:00
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Navigate to PDSA's Consumer Insights Dashboards.
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Familiarize yourself with the layout and available data.
Understanding Survey Frequency and Data Waves 0:12
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Note that surveys are conducted biannually, providing historical data.
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Default view shows the most recent survey wave.
Exploring Consumer Segments 0:32
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Review data on:
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Recent consumers (last six months)
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Acceptors (non-consumers open to cannabis)
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Rejectors (non-consumers against cannabis)
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Analyze trends over time to observe changes in attitudes and purchase habits.
Utilizing Cannabinoid-Specific Dashboards 1:11
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Access cannabinoid-specific dashboards focusing on:
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Hemp-derived THC
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Delta-9
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Other cannabinoids
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Review consumer types and purchasing behaviors.
Defining Your Market 1:20
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Use the filter options to select your market:
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Default is North America; choose U.S. or Canada as needed.
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Specify levels of legalization (adult use, medical, CBD only).
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Narrowing Down Demographics 1:57
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Access the demographics and usage section to filter by:
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Gender
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Income
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Generation
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Usage reasons and methods.
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Analyzing Sample Sizes 2:33
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After applying filters, review the number of respondents:
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Check sample sizes for consumers, acceptors, and rejectors.
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Accessing Question Details 2:56
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Click the question mark in visuals to view specific questions asked.
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Use the support tab to download a PDF for detailed question breakdowns and demographic sampling.
Notes
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Ensure you are using the most recent wave of data for accurate insights.
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Be mindful of sample sizes when analyzing demographic groups to avoid skewed interpretations.