Key Steps
1. Accessing the Dashboards 0:00
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Navigate to BDSA's sales enablement dashboards.
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Understand that there are two main dashboards:
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Market Generator: For product availability in stores within a specific radius.
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Distribution Assistant: For detailed sales analysis by region and location.
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2. Selecting Regions or Locations 0:32
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Choose to filter data by either:
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Regions: Select specific counties of interest.
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Locations: Search for or select specific store locations from a dropdown.
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3. Confirming Selections 1:04
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After selecting regions or locations, they will be added to your selected list.
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Click Confirm to finalize your selections.
4. Applying Changes 1:15
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Ensure to click Apply Changes to update the dashboard with your selected regions or locations.
5. Analyzing Sales Data 1:33
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Explore various features:
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Check for out-of-stock items by brand or pack size.
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Review sales data by category, brand, or product at the store level.
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Analyze demographics of customers purchasing products.
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6. Utilizing Key Features 1:55
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Use the Lost Sales Calculation to identify out-of-stock stores where sales are being lost.
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Explore the Find Best Opportunities tool to identify potential expansion opportunities for brands.
7. Prioritizing Sales Efforts 2:03
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Leverage insights from the dashboards to prioritize weekly sales activities and ensure optimal brand distribution.