Key Steps
Access the Seasonality Dashboard 0:00
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Navigate to the Analyst Suite.
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Select the Seasonality Dashboard.
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Click on the Holiday tab to focus on holiday trends.
Analyze Sales Trends 0:26
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Review the last 13 months of sales data for your specific area (e.g., Illinois).
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Understand overall seasonality dynamics using the Day of Week and Seasons tab.
Identify Key Holiday Days and Weeks 0:45
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Compare sales on actual holiday days (e.g., Black Friday, Green Wednesday).
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Analyze average daily sales for holiday weeks (e.g., week of 420) to prioritize stock and discounts.
Evaluate Sales vs. Non-Holiday Sales 1:21
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Look at incremental sales increases during holidays compared to non-holidays.
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For example, during the week of 420, sales were 40% higher than non-holidays.
Assess Discounting Trends 1:47
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Review discount metrics year by year.
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Analyze how discounts differ on holidays versus non-holidays (e.g., deeper discounts on 420).
Examine Product Sale Percentages 2:26
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Check the percentage of products on sale versus not on sale by discount grouping.
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Understand average discount depths for different holidays.
Review Raw Data by Category 2:50
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Look at average daily sales by category for each holiday.
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Use indices to compare holiday sales against non-holiday weeks.
Export Data for Further Analysis 3:25
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Utilize the export tool to download data for a deeper analysis of trends over time.