1. Access the Brand Spotlight Dashboard 0:00
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Navigate to the Brand Spotlight Dashboard located under the Business Suite in GreenEdge.
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This dashboard is designed to track a brand's overall performance over time.
2. Select Your State 0:11
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Start by selecting the state you want to analyze.
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For this example, choose Illinois.
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Customize the region of interest.
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Click 'Apply Changes' to render dollar sales for the entire state.
4. Choose a Brand 0:33
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To focus on a specific brand, click to open the brand selection menu.
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Type in brand and select brand of interest
5. Change the Date Range 0:51
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Change the date range from 'last 13 weeks' to 'current year'.
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Click into the date range options:
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Select 'current' instead of 'last'.
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Choose 'year' instead of 'week'.
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This will pull data for the entire year for the selected brand.
6. View Data Metrics 1:17
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The dashboard will now display total dollar sales for the selected brand.
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You can toggle between viewing data in dollars or units.
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The dashboard provides various metrics:
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Dollar share
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Dollar velocity
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Unit velocity
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Data can be viewed trended over time, including month-over-month and quarter-over-quarter comparisons.