Insight into new brand and product launches in the past 90 days
Table of Contents
Key Questions Answered
- What brands are launching new items?
- I'm looking to launch a new product line. What types of products are launching in my market, and how successful have they been?
- What new brands are growing in my market and play in my brand's category?
- I'm looking to stock new brands on my shelf. What new brands are launching that I can reach out to?
New Products & Brands
Snapshot of all the new products and brands that did not exist in BDSA's data catalog before the past 90 days of published BDSA data, along with a ranked visual of the top recently launched products and brands based on total retail sales.
View the count of new products and brands by category.
- Use to track what categories are experiencing the most new growth and innovation.
- Helps to target categories of interest going into the attribute section.
Top Product Characteristics
Evaluate the attribute commonality among new products and their performance in the market.
- Use this visual to evaluate what pack sizes are gaining total sales for new products in the market
- due to the number of pack sizes, we recommend filtering to a specific category
View the total sales and number of products selling that specific strain for flavor for the top 10 strains and flavors across new markets.
- Layering in number of products on top of total sales helps to measure if multiple products are innovating on that strain, leading to high sales volume, or if one new product is selling that strain and there's room to innovate further with that strain.
Innovation Extracts
Evaluate the trending top KPIs for the new products and brands across a selected period.