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      Innovation

      Overview 

      The Innovation Dashboard provides cannabis brands, producers, and retail dispensary managers with insights into newly launched products, emerging brands, and trending product attributes within the last 90 days. This tool helps industry professionals identify market opportunities, optimize product offerings, and capitalize on the latest innovations in the cannabis market. 

      Use Cases 

      • Cannabis Brands & Producers: 
        • Monitor the success of newly launched products. 
        • Identify top-performing new brands and trends in product attributes. 
        • Adjust product development and marketing strategies based on top flavors, strains, and pack sizes. 
      • Retail Dispensary Managers: 
        • Discover new products and brands to enhance inventory. 
        • Align product selection with emerging customer preferences for specific strains, flavors, and categories. 
        • Optimize offerings to cater to the most successful product characteristics. 

       

      Using the Dashboard 

      • Filters: 
        • Date Range: Select a timeframe to analyze new product data (e.g., last 90 days). 
        • State/Channel/Brand House/Brand: Focus on specific regions, sales channels, or brands. 
        • Category Filters: Narrow analysis by Category Levels 1-5. 
        • Attributes: Filter data based on THC, CBD ranges, Strains, Cannabinoid Mix, and Pack sizes. 
      • Interactive Features: 
        • Hover over charts for detailed tooltips. 
        • Drill down into specific categories or metrics using dynamic filters. 

       

      Key Metrics Available 

      • New Products: 
        • Total number of newly launched products in the selected period. 
      • New Brands: 
        • Total count of newly launched brands. 
      • Top New Products: 
        • Ranked list of new products based on total retail sales. 
      • Top New Brands: 
        • Ranked list of emerging brands based on total retail sales. 
      • Number of New Products/Brands by Category: 
        • Displays new product and brand distribution across categories such as Edibles, Extracts, Flower, Pre-Rolled, and Vape. 
      • Top Product Characteristics: 
        • Analysis of pack sizes for new products. 
        • Highlights preferred pack sizes like 1g, 3.5g, and 28g. 
      • Top Edible Flavors: 
        • Identifies trending edible flavors based on retail sales and the number of new products. 
      • Top Inhalable Strains: 
        • Displays the most popular strains for new products, ranked by sales. 
      • Product & Brand Performance Table: 
        • New Product Extract Table: 
          • Includes metrics like Total Retail Sales, Total Pack Units, Pack Average Retail Price (ARP), and EQ ARP. 
        • New Brand Extract Table: 
          • Highlights key brand performance metrics, including Total Retail Sales and Total Pack Units. 

       

      Insights 

      • Top New Products and Brands: Identify which new products and brands are dominating the market based on retail sales. 
      • Trending Categories: Analyze which product types, such as Edibles, Extracts, or Vape, are experiencing the highest growth in new launches. 
      • Product Characteristics: Understand customer preferences for pack sizes, flavors, and strains to optimize offerings. 

       

      Pro Tips 

      • Use category filters to identify trends in specific product types (e.g., Edibles vs. Vape). 
      • Combine Top Product Characteristics with Top Brands data to forecast demand and fine-tune inventory. 
      • Leverage insights on flavors and strains to adjust marketing campaigns and product portfolios. 

       

      Support 

      For additional help or tutorials, access the Metric Glossary & Video Tutorials link available within the dashboard.