Market Forecast

Know where and when to enter, expand, and invest in cannabis for growth

Key Questions Answered

  • I'm planning my market expansion. Which states or categories are expected to perform the best?
  • Identify winning deals with detailed knowledge of market potential and timing.
  • Understand where markets are going and prepare for industry shifts.

Introduction

BDSA’s legal cannabis forecast covers all states, territories and provinces of the United States and Canada as well as key global markets. The forecast considers demographic information, usage rates, registered medical cannabis patients, spending for the medical and adult-use channels, retail count, supply-chain structures, spending by product category (US and Canada only), illicit spending and other key industry metrics.

BDSA’s global cannabinoid market forecast provides visibility into the expected growth of legal cannabis markets in 40+ countries, all U.S. states and territories, and all Canadian provinces. With 5-year rolling forecasts covering the total addressable market by country, state, channel and category, Market Forecasts help clients gain confidence in sizing the addressable market, mergers and acquisitions, expansion strategies, new market launches, and short-term and long-term investments.

Support Files

For more information on the most recently published dataset, check out the Support Files section under the Market Forecast menu to read details on methodology, forecast assumptions, resources, and an overview deck.