Overview
The Market Overview Dashboard offers a comprehensive, high-level view of cannabis market dynamics, providing professionals with actionable insights into category performance, pricing trends, and brand-level data. Designed for cannabis brands, producers, and retail dispensary managers, this dashboard supports data-driven decision-making to refine strategies, optimize inventory, and identify growth opportunities in a competitive market.
Use Cases
- Cannabis Brands & Producers:
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- Analyze retail sales, pack units, and pricing trends to identify high-performing product categories.
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- Evaluate multi-state and multi-category brand performance to refine market positioning.
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- Discover emerging product trends through detailed analysis of sales velocity and brand share.
- Retail Dispensary Managers:
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- Assess total retail sales and trending cannabis categories to optimize product offerings.
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- Monitor average retail price (ARP) by pack size to fine-tune pricing and promotion strategies.
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- Benchmark performance of top brands and identify regional trends to align with consumer demand.
Key Metrics Available
- Market Performance Metrics:
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- Total Retail Sales: Aggregate dollar value of all sales.
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- Total Pack Units: Total product pack units sold.
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- Average Retail Price (Pack ARP): The average price per pack.
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- Total Brands: Number of distinct brands in the market.
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- Multi-State Brands: Brands operating across multiple states.
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- Multi-Category Brands: Brands spanning multiple product categories.
- Category Insights:
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- Category Mix: Share by product category (e.g., Flower, Vape, Edibles, Pre-Roll).
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- Category Trends: Weekly performance trends for each category over time.
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- Category Pricing:
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- Average Retail Price (ARP) across product categories.
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- Category-level velocity metrics.
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- Brand-Level Insights:
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- Trending Brand Counts: Brand growth segmented by operator type (Multi-State vs. Single-State Brands).
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- Brand Presence:
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- Share of brand presence by type.
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- Count of brand types by state.
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- Brand Sales:
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- Total sales trends over time for top brands.
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- Weekly % change in sales.
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- Trended Metrics:
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- Trended Total Retail Sales by date aggregation (Day, Week, Month, Quarter, Year).
Insights
- Market Trends: Identify leading product categories and monitor their sales share over time.
- Category Pricing & Velocity: Compare category-level pricing to evaluate demand and market competition.
- Brand Performance: Track top-performing brands, assess growth trends, and analyze regional brand distribution.
- Sales Performance: Leverage trending retail sales data to spot seasonal shifts and emerging opportunities.
Pro Tips
- Use Filters: Customize analysis by state, category, pack size, and brand to meet specific business objectives.
- Identify Opportunities: Compare category ARPs and brand performance to inform product pricing and promotional strategies.
- Benchmark Trends: Utilize multi-category and multi-state brand metrics to gauge competitive positioning.
Support
For additional assistance or tutorials, refer to the Metric Glossary or access Video Tutorials linked within the dashboard.