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      Market Overview

      Overview 

      The Market Overview Dashboard delivers a high-level view of cannabis market performance, including key sales metrics, category trends, and brand insights. Designed for cannabis brands, producers, and retailers, this dashboard is a versatile tool for understanding market dynamics, identifying growth opportunities, and benchmarking performance across regions, channels, and product categories. 

      By leveraging this dashboard, professionals can make data-driven decisions to optimize operations, refine strategies, and monitor market trends over time. 

       

      Using the Dashboard 

      • Filters: Multiple filters enable users to customize their view for focused analysis: 
      • State: Filter data to a specific geographic region (e.g., California, Arizona) for localized insights. 
      • Channel: Segment data by sales channels such as Adult Use, Medical, or Licensed markets to analyze performance by market type. 
      • Brand House & Brand: Narrow the analysis to specific brands or parent organizations for competitor benchmarking. 
      • Category Level 1–5: Drill down into product categories from broad levels (e.g., Flower) to granular subcategories (e.g., Pre-Rolled Infused). 
      • Pack Size: Analyze performance based on package sizes to identify consumer preferences and optimize product offerings. 
      • Select Date Aggregation: Customize the timeframe to view trends by Day, Week, Month, Quarter, or Year. 
      • Select Metric: Toggle between key metrics such as Retail Sales, Pack Units, EQ Units, Pack ARP, and EQ ARP to analyze performance from different perspectives. 

       

      Key Metrics Available 

      The Market Overview Dashboard enables users to toggle between the following metrics: 

      • Retail Sales 
        • Total dollar sales across selected filters (states, channels, categories, etc.). 
        • Provides a top-line view of market revenue performance. 
      • Pack Units 
        • Tracks the total units sold, highlighting consumer demand across product types. 
      • EQ Units (Equivalent Units) 
        • Standardizes product volume or weight to compare across pack sizes. 
        • Useful for assessing product movement consistency across categories. 
      • Pack ARP (Average Retail Price) 
        • Measures the average retail price per package sold. 
        • Helps analyze pricing strategies and identify premium or value segments. 
      • EQ ARP (Equivalent Average Retail Price) 
        • Shows the average price adjusted for product equivalence (e.g., by weight). 
        • Ideal for benchmarking pricing fairness across brands and regions. 

       

      Insights Provided by the Dashboard 

      • Trended Cannabis Sales 
        • Visualize sales trends over time with customizable date aggregations. 
        • Understand market growth or decline and seasonality effects. 
      • Sales by State 
        • Compare state-level performance to identify high-growth markets and opportunities for expansion. 
      • Sales by Channel 
        • Analyze sales performance by Adult Use, Medical, or other licensed channels. 
        • Gain insights into market segments driving revenue. 
      • Category Mix 
        • View share of sales across product categories such as Flower, Vape, and Edibles. 
        • Drill down through multiple levels (Category Level 1–5) for deeper analysis of product trends. 
      • Category Pricing 
        • Evaluate average retail pricing by category and pack size. 
        • Benchmark pricing trends to identify competitive opportunities or potential pricing adjustments. 
      • Brand Overview 
        • Monitor trends in brand counts and types (e.g., Multi-State Brands vs. Single-State Brands). 
        • Compare brand presence and performance across states and market segments. 

       

      Benefits of Filters 

      • State: Provides localized market insights for targeted strategy and expansion planning. 
      • Channel: Differentiates performance across Adult Use and Medical markets to align product distribution. 
      • Brand House & Brand: Enables competitive benchmarking and deep dives into individual brand performance. 
      • Category Levels: Offers flexibility to analyze product trends at broad or granular levels for targeted analysis. 
      • Pack Size: Helps identify consumer purchasing patterns and optimize packaging strategies. 
      • Date Aggregation: Allows trend analysis over customizable timeframes, supporting short-term and long-term decision-making. 

       

      Pro Tips 

      • Use Sales by State to identify emerging markets and opportunities for geographic expansion. 
      • Combine Retail Sales and Category Mix insights to prioritize product investments in high-performing categories. 
      • Analyze Pack ARP and EQ ARP trends to align pricing strategies with market demand and consumer expectations. 
      • Leverage Brand Overview to identify gaps in brand presence and areas for competitive advantage. 

       

      Support 

      For additional guidance, access the Metric Glossary & Video Tutorials link provided within the dashboard. 

      The Market Overview Dashboard provides cannabis professionals with a comprehensive understanding of market performance, enabling strategic planning, competitive benchmarking, and proactive decision-making to drive business growth.