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      Menu Analytics Metric Glossary

      Commonly used metrics across Menu Analytics dashboards

      • Availability
        • The percent of all locations in the defined region that sells the brand or product.
        • Ex: if out of 100 total locations, 50 of them sell the specified product, the Availability will be 50%​.
      • Availability Change 4W
        • The percentage point change in brand or product availability in the last four weeks.
        • Note that this is not the direct percent change in Availability.
        • Ex: if a product’s Availability is 50% and four weeks later the product’s Availability is 60%, then the Availability Change 4W will be 10.​
      • Average Price
        • The average listed price of a brand or product.
        • Is Average Price different than ARP in the Retail Sales Tracking dashboards?
          • Yes, the Average Price within Menu Analytics is the average listed price, and ARP within RST is the average price paid. The Average Price does not include any at-checkout discounts such as loyalty points, promotions, etc., which the Retail Sales Tracking ARP does.
      • Daily Velocity
        • Daily velocity measures the average sales per retail location per day at the state level.
        • Velocity provides more context to a brand's total sales in the state. While sales can give you an idea of a brand or product's total performance, velocity accounts for how many stores the brand or product sells in.
        • Because velocity is calculated at the state level, it will not change when filtering more granularly into a market.
        • Ex: a brand might be #1 in a market when looking at total sales, but if they are distributed in every location, that total sales number could be driven by availability rather than actual product demand or brand loyalty.
      • Daily Velocity Benchmark
        • The average daily velocity of all brands in the same state, channel, and category grouping.
        • Use this as a benchmark to index a brand's velocity against similar brands.
        • Ex: If a brand’s Velocity is $500 and the Daily Velocity Benchmark is $400, that brand sells 25% more per store per day than similar brands in that state.
      • High Price
        • The top 95th percentile price at which the product is listed.
      • Low Price
        • The bottom 5th percentile price at which the product is listed.
      • Markup
        • The multiplier increase from the statewide average wholesale cost to the average listed retail price in the selected region​.
        • Ex: if the statewide average wholesale cost for a product is $10 and a dispensary prices it on their menu at $20, the Markup will be 2x.​
      • Pack Size
        • The weight, number of items per pack, or cannabinoid content depending on the product category.
          • Flower and Concentrates = weight in grams
          • Pre-rolled = weight in grams per pre-roll and number of pre-rolls per pack (if other than one)
          • Ingestibles and Topicals = cannabinoid content in milligrams
          • Other Cannabis = no pack size, labeled “all”
      • Type
        • The product line and strain or flavor of a product, where available and depending on the product category.
          • Inhaleables = strain
          • Ingestibles = flavor
        • Where the product line is available, this field will be formatted as "product line - strain" or "product line - flavor."