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      Metric Glossary

      Definitions for common BDSA metrics

      • Total Retail Sales: total projected dollar sales.
      • Total Pack Units: total projected unit sales.
      • Total EQ Units: total projected equivalized units to the gram.
        • Only available for flower.
        • Ex: 3.5g of flower would count as 1 pack unit and 3.5 EQ units
      • Pack ARP: also called "purchase price". The average purchase price of an item after discounts and before taxes.
      • EQ ARP: The average purchase price of an item after discounts and before taxes equivalized to the gram.
        • Only available for flower.
      • Dollar Velocity: dollars per store per day in stores that it’s selling on days that it sold. 
      • Unit Velocity: units per day in stores that it’s selling on days that it sold. 
      • Original List Price: the menu listed price before any menu listed discounts are applied. 
        • Unit weighted when aggregated
        • EX: if 3 products are originally listed for $20 but one of them is on sales for $15, only the original prices are counted so the average of the 3 would be $20.  
      • Average List Price: the average menu list price including discounted items. 
        • Unit weighted when aggregated. 
        • EX: if 3 products are originally listed for $20 but one of them is on sales for $15, the average list price would be $18.33, (20+20+15/3).  
      • Discounted List Price: the menu list price only of items that are on discount. 
        • Unit weighted when aggregated. 
        • EX: if 3 products are originally listed for $20 but one of them is on sales for $15, only the discounted product is counted so the average is $15.  
      • Availability: the % of doors and item can be found in
        • EX: if a brand is in 9/10 stores, the availability is 90%.
      • ACV: all commodity volume. the weighted availability of an item when the size of the store is considered. 
        • A measure of dollars rather than doors.
        • EX: if a brand is in 9/10 stores, the availability is 90%, but if those 9 stores only account for 50% of the total dollar volume in that market, the ACV is 50%.
      • Share of Shelf: the % of a total shelf that a brand or item makes up. Also called "SOS"
        • EX: if a store has 100 items on shelf and 25 of those items belong to brand A, then brand A's share of shelf is 25%
      • AIC: average items carried. The average number of items in a store belonging to a brand.
        • EX: if brand A has 5 products in store A and 7 items in store B, then their AIC would be 6. Only counts stores that carry the brand.
      • Lift: the % difference in dollar/unit sales when an item is on discount vs when it is not on discount.  
        • Discount depth is measured by the menu listed discount, not final purchase price. 
        • Discount only counts for the difference between original and discounted price being >= 5%
      • Most Common Price: The price seen most frequently. 
        • Not averaged and not weighted by units.