Retailer Reports
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      3. Retailer Reports

      My Store Benchmark

      Benchmark your managements performance vs the total market

      Table of Contents

      Key Questions Answered

      Snapshot

      Retailer vs Market - Trending

      Retailer vs Market Assortment

      Retailer vs Market Top Brands & Products

      Key Questions Answered

      • What is my managements share of the market?
      • Are my locations growing in revenue faster or slower than the market?
      • How are my products priced vs the market?
      • What are the highest selling brand and products in the market? How does that compare to my highest selling brands and products?
      • I'm looking to expand product offerings in a certain category. What is trending in the market that I don't currently have on my shelves?

      Snapshot

      Snapshot across the top is reflective of the selected management or location.

      • The second row is the comparison of the top rows to the total market tracking retailer share and ARP index
        • Indexing is price relative to market, based in the value +- percentage points from 100
        • For example, an ARP index of 167 means that the retailers ARP is 67% higher than the market average.
          • An ARP index of 95 means the retailers ARP is 5% less than the market average.
          • An ARP index of 100 means the retailers ARP is exactly the same as the market average.
        • This works best when looking at a specific category or brand for the most actionable insights

      Note: If you have locations in multiple states, be sure to filter to a  single state to get the most accurate comparison of share.

      Retailer vs Market - Trending

      Follow month to month growth and decline of a management vs the market.

      • Helps to track if sales changes in a specific management or location is being driven from overall market changes or is unique to the management

      Track overall share of the market at a management or location level.

      • If expanding locations under a management, track how the expansion impacts the managements total share of market
      • Filter to a specific location to see how marketing and promotional efforts impact the location's share

      Follow pricing trends within your stores vs the market.

      • Most useful when filtered more granularly, like to a specific category or brand.

      Retailer vs Market Assortment

      Compare overall category % of retail sales and % of products in a management vs the market.

      • Helps identify internally if there's an oversupply of a certain category that isn't generating enough sales, as well as being able to compare successes in a certain category vs market trends.

      Get more granular insights of sales, units, and price at a category level comparison.

      Retailer vs Market Top Brands and Products

      Compare top performing brands in a management vs the market

      • Identify opportunities of popular brands that can be added to a store's assortment

      Look at additional KPIs and a customized list using the top brands and products tables

      • Defaulted to 20 and 50, but can be increased
      • Additionally can assess lower performing brands and products in your assortment compared to that of the total market to see if performance is unique to your store or a growing trend.