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My Store Benchmark

Benchmark your managements performance vs the total market

Table of Contents

Key Questions Answered

Snapshot

Retailer vs Market - Trending

Retailer vs Market Assortment

Retailer vs Market Top Brands & Products

Key Questions Answered

  • What is my managements share of the market?
  • Are my locations growing in revenue faster or slower than the market?
  • How are my products priced vs the market?
  • What are the highest selling brand and products in the market? How does that compare to my highest selling brands and products?
  • I'm looking to expand product offerings in a certain category. What is trending in the market that I don't currently have on my shelves?

Snapshot

Snapshot across the top is reflective of the selected management or location.

  • The second row is the comparison of the top rows to the total market tracking retailer share and ARP index
    • Indexing is price relative to market, based in the value +- percentage points from 100
    • For example, an ARP index of 167 means that the retailers ARP is 67% higher than the market average.
      • An ARP index of 95 means the retailers ARP is 5% less than the market average.
      • An ARP index of 100 means the retailers ARP is exactly the same as the market average.
    • This works best when looking at a specific category or brand for the most actionable insights

Note: If you have locations in multiple states, be sure to filter to a  single state to get the most accurate comparison of share.

Retailer vs Market - Trending

Follow month to month growth and decline of a management vs the market.

  • Helps to track if sales changes in a specific management or location is being driven from overall market changes or is unique to the management

Track overall share of the market at a management or location level.

  • If expanding locations under a management, track how the expansion impacts the managements total share of market
  • Filter to a specific location to see how marketing and promotional efforts impact the location's share

Follow pricing trends within your stores vs the market.

  • Most useful when filtered more granularly, like to a specific category or brand.

Retailer vs Market Assortment

Compare overall category % of retail sales and % of products in a management vs the market.

  • Helps identify internally if there's an oversupply of a certain category that isn't generating enough sales, as well as being able to compare successes in a certain category vs market trends.

Get more granular insights of sales, units, and price at a category level comparison.

Retailer vs Market Top Brands and Products

Compare top performing brands in a management vs the market

  • Identify opportunities of popular brands that can be added to a store's assortment

Look at additional KPIs and a customized list using the top brands and products tables

  • Defaulted to 20 and 50, but can be increased
  • Additionally can assess lower performing brands and products in your assortment compared to that of the total market to see if performance is unique to your store or a growing trend.