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      Price Tier Brand Analysis

      Overview 

      The Price Tier Brand Analysis Dashboard evaluates brand performance across Value, Mid-Tier, and Premium price tiers. It allows cannabis brands, producers, and retail managers to assess pricing strategy, market positioning, and sales contribution relative to competitors. 

       

      Price Tiers 

      Products are classified into key pricing tiers: 

      • Value: At or below the 25th percentile price for the same month, state, channel, category, and pack size. 
      • Mid-Tier: Between the 25th and 75th percentile price range. 
      • Premium: At or above the 75th percentile price range. 

      Other Tiers: 

      • Low Sample: Products with fewer than 20 SKUs or priced under $1. 
      • Single Price: Products where price percentiles are identical. 

       

      Key Metrics Available 

      • Pricing Metrics: 
        • Value Tier ARP: Average Retail Price for Value tier products. 
        • Mid-Tier ARP: Average Retail Price for Mid-Tier products. 
        • Premium ARP: Average Retail Price for Premium products. 
        • Overall ARP: Combined average retail price across tiers. 
      • Sales Metrics: 
        • Contribution of Sales by State: Breakdown of sales by price tier at the state level. 
        • Contribution of Sales by Category: Sales distribution across Value, Mid-Tier, and Premium tiers within product categories. 
        • Contribution of Sales by Pack Size: Price tier distribution for popular pack sizes. 
        • Brand Evaluation Metrics: 
        • Brand’s ARP Index vs Market: Measures how a brand’s ARP compares to the market average by price tier. 
        • Brand’s % of Total Products vs Market: Comparison of product distribution in tiers relative to the market. 
        • Brand’s % of Total Sales vs Market: Comparison of sales share by price tier relative to the market. 
      • Product Trends: 
        • Product Counts by Tier: Number of products classified within Value, Mid-Tier, and Premium tiers over time. 
        • Sales Trends: Retail sales trends across price tiers (month, quarter, or year). 

       

      Insights 

      • State and Category-Level Performance: Identify which price tiers dominate product sales and counts across states and categories. 
      • Brand Competitiveness: Compare a brand’s pricing and sales share with the market or specific competitors. 
      • Price Index Analysis: Determine if a brand’s pricing is above or below the market average for each tier. 
      • Sales and Product Distribution: Analyze how sales and product counts are distributed across Value, Mid-Tier, and Premium segments. 

       

      Pro Tips 

      • Use the Competitor Filter to benchmark your brand’s pricing strategy against key competitors. 
      • Combine Brand ARP Index with Sales Contribution to identify opportunities for pricing adjustments. 
      • Monitor Product Counts and Sales Trends over time to assess changes in tier performance. 

       

      Support 

      For additional help or tutorials, access the Metric Glossary & Video Tutorials link available within the dashboard.