Seasonality

Overview 

The Seasonality Dashboard provides actionable insights into cannabis retail sales trends by analyzing patterns across specific days of the week, months, seasons, and holidays. Designed for cannabis brands, producers, and retail dispensary managers, this tool supports planning strategies for peak days, seasonal spikes, and holiday periods, optimizing sales performance and resource allocation. 

 

Tabs 

 

1. Days of Week and Seasons 

This tab focuses on sales trends across individual days of the week, days of the month, and seasonal periods, helping businesses uncover detailed performance insights. 

 

Use Cases 

• Cannabis Brands & Producers: 

• • Analyze sales fluctuations across weekdays and seasons to inform production and distribution schedules. 

• • Identify peak-performing days and months to launch promotions and campaigns. 

• • Monitor pricing trends to align discounting strategies with sales volume. 

• Retail Dispensary Managers: 

• • Optimize staffing, inventory, and product offerings for high-performing days and seasonal spikes. 

• • Use day-level insights to fine-tune in-store events and discount campaigns. 

• • Prepare for seasonal demand shifts by adjusting stock levels. 

Key Metrics Available 

• Day of Week Insights: 

• • Day of Week Average Retail Sales: Average sales data for each day (Sunday–Saturday). 

• • Daily Average Prices: Trends for: 

• • • Original List Price 

• • • Average List Price 

• • • Discounted List Price 

• • • Pack ARP (Average Retail Price) 

• • • EQ ARP (Equivalent Average Retail Price). 

• Day of Month Insights: 

• • Heatmap view of average daily retail sales, segmented by day of the month across the year. 

• Seasonal Trends: 

• • Avg Daily Retail Sales Index: A performance index comparing sales across different seasons (Winter, Spring, Summer, Fall). 

• • Retail Sales by Season and Year: Total sales broken down by season with product category details. 

 

Insights: 

• Identify the most profitable days of the week and month to maximize sales. 

• Understand seasonal trends to forecast demand and align production strategies. 

• Use category-level analysis to adjust offerings based on seasonal consumer behavior. 

 

2. Holidays 

The Holidays Tab zeroes in on sales, units sold, and discount trends during key holidays. It provides incremental sales insights compared to non-holiday weeks, helping businesses plan for holiday-related surges. 

 

Use Cases 

• Cannabis Brands & Producers: 

• Discover holidays with the highest incremental sales and units sold. 

• Optimize production and promotional strategies to maximize holiday performance. 

• Adjust discounting strategies based on competitive market behaviors. 

• Retail Dispensary Managers: 

• Plan inventory to meet peak demand during major holidays. 

• Track incremental sales versus non-holiday weeks to predict trends. 

• Implement effective pricing and discount strategies to attract holiday shoppers. 

 

Key Metrics Available 

• Incremental Holiday Metrics: 

• • Incremental Daily Sales: Percentage increase in daily sales during holiday weeks. 

• • Incremental Daily Units: Percentage increase in units sold during holidays. 

• • Average Listed Discount: Discounts offered on the list price during holiday periods. 

• • Average Total Discount: Combined impact of discounts compared to non-holiday weeks. 

• Sales and Units Analysis: 

• • Average Daily Sales by Holidays: Sales performance for specific holidays (e.g., 4/20, Black Friday). 

• • Average Incremental Sales: Comparison of incremental holiday sales versus non-holiday periods. 

• Holiday Pricing and Discounts: 

• • Sales by Listed Discount: Analyzes discounts based on menu pricing. 

• • Sales by Final Purchase Price Discount: Tracks purchase price reductions, segmented into percentage ranges. 

• Holiday Index: 

• • Average daily sales, pricing metrics, and category-level performance across holiday weeks. 

 

Insights: 

• Pinpoint key holidays driving the most sales and units sold (e.g., 4/20, Christmas Week). 

• Identify trends in holiday pricing, discount strategies, and sales increments versus non-holiday periods. 

• Prepare inventory and staffing to capitalize on holiday-driven consumer demand. 

 

Pro Tips 

• Use Day-Level Trends to identify peak days for promotions and campaigns. 

• Leverage Seasonal Indices to align product offerings and inventory with seasonal consumer behavior. 

• Optimize holiday planning by analyzing Incremental Daily Sales and Holiday Pricing Trends. 

 

Support 

For additional help or tutorials, refer to the Metric Glossary or access Video Tutorials linked within the dashboard.