Tier A and Tier B Markets (BDSA 360)

Tier A and Tier B Markets

BDSA markets are split into two tiers:

Tier A Markets
- Markets that include both a panel of retailers providing direct POS data as well as online menus, foot traffic, and partner data.

Tier B Markets
- Markets that are primarily populated from online menus, foot traffic, and partner data.

Tier A Markets	Tier B Markets
Arizona	Alaska
California	Arkansas
Colorado	Connecticut
Illinois	Delaware
Maryland	District of Columbia
Massachusetts	Florida *
Michigan	Georgia
Missouri	Hawaii
Nevada	Iowa
New Jersey	Louisiana
New York	Maine
Ohio	Minnesota
Oregon	Mississippi
Pennsylvania	Montana
	New Hampshire
	New Mexico
	North Dakota
	Oklahoma
	Rhode Island
	South Dakota
	Utah
	Vermont
	Virginia
	Washington
	West Virginia

Reporting Differences for Tier A and Tier B Markets

Including Florida specifications

	Tier A	Tier B	Florida
Total projected dollar and unit sales	✅	✅	✅
Total EQ units	✅	✅	✅
Ability to look at sales down to the regional level	✅	✅	✅
Ability to look at sales down to a store level (Sales Enablement)	✅	✅	✅
Full SKU detail	✅	✅	✅
All menu pricing (original and discounted)	✅	✅	✅
Sell through pricing (ARP)	✅	❌	✅
Mood Effect	✅	❌	❌
Cartridge Thread Type	✅	❌	❌
Channel split between medical and recreational	✅	❌	❌
Time Period	3 years of history (where applicable)	Data starts June 2024	Category data back 3 years, product and brand level from April 2025

Florida

BDSA has been reporting Florida using our panel of retailers for several years but only to the category level to maintain retailer anonymity. This methodology enhancement does allow us to start reporting brand and product level details using our additional data sources starting April 2025. Florida continued to include a retail panel which is used to inform purchase price and projections. Due to the vertical nature of Florida's retail environment we do not report brand or product sales directly from retailer POS to protect retailer anonymity.

Products Sold in Both Tier A and Tier B Markets

Products coded in Tier B markets leverage AI to enhance the speed at which products are coded. his is will allow items to be added to the catalogue as soon as soon as transaction occur, however they will not match the manually built product catalogue from Tier A markets.

Tier B products will have an asterisk at the end of the product description to indicate that it is an automatically built SKU
Products that exist in both market types will be listed twice in the catalogue
- One for the Tier A catalogue and one for the Tier B catalogue
Attributes that are manually built by BDSA's Data Management team will not be available for Tier B products
- This includes Mood Effect and Cartridge Thread Type

Tier A and Tier B Markets (BDSA 360)

BDSA Market Types, relevant to Sales Enablement and Retail Sales Tracking