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      Top Brands

      Overview 

      The Top Brands Dashboard provides cannabis brands, producers, and retail dispensary managers with a detailed analysis of brand performance, market share, and in-store performance. This tool enables professionals to identify whitespace opportunities, benchmark their brand portfolio against competitors, and track performance across key metrics. 

      Use Cases 

      • Cannabis Brands & Producers: 
        • Monitor market share and sales performance for top brands. 
        • Identify growth trends and key competitors. 
        • Assess brand availability and shelf velocity to optimize sales strategies. 
      • Retail Dispensary Managers: 
        • Benchmark top-selling brands to enhance inventory selection. 
        • Identify the highest velocity and most available brands. 
        • Use in-store performance insights to align offerings with customer demand. 

       

      Using the Dashboard 

      • Filters: 
        • Geography: Select specific states or regions to analyze performance. 
        • Brand/Category/Product Filters: Drill down into specific brands, categories, pack sizes, strains, and more. 
        • Date Aggregation: Analyze performance by day, week, month, quarter, or year. 
      • Interactive Features: 
        • View geographic performance using interactive maps. 
        • Drill down into top brands using dynamic bar charts and tables. 

       

      Key Metrics Available 

      • Snapshot Metrics: 
        • Total Retail Sales: Overall sales performance in dollars. 
        • Total Pack Units: Total number of product packs sold. 
        • Total EQ Units: Equivalent unit sales for products. 
        • Pack ARP: Average Retail Price per pack. 
        • EQ ARP: Average Retail Price per equivalent unit. 
        • Total Brands: Total number of brands analyzed. 
      • Top Brands Share: 
        • Top 10 Brands Dollar Share of Market: Breakdown of market share held by top brands versus the rest of the market. 
      • Top Brands by Sales: 
        • Comparison of Total Retail Sales vs. Total Pack Units for leading brands. 
      • In-Store Performance: 
        • Top 15 Highest Velocity Brands: Based on dollar velocity and unit velocity. 
        • Top 15 Most Available Brands: Availability by percentage across stores. 
        • Highest Share of Shelf (% of Products and Sales): Share of products and sales occupied by the top brands. 
      • Top Brands by Trends: 
        • Weekly Performance: Top brands by total sales on a weekly basis. 
        • % Change Year-over-Year: Highlights brands with the highest growth compared to the previous year. 
      • Top Brands Extracts Table: 
        • Detailed performance breakdown including: 
          • Total Retail Sales, Pack Units, EQ Units, Dollar/Unit Velocity, Pack ARP, List Prices, and Share Metrics. 

       

      Insights 

      • Brand Performance: Analyze the leading brands based on total sales and units sold. 
      • Market Share: Understand the top brands’ dominance compared to the rest of the market. 
      • Velocity & Availability: Identify which brands have the highest shelf velocity and in-store presence. 
      • Growth Trends: Pinpoint brands with the largest year-over-year percentage changes to identify rising competitors. 

       

      Pro Tips 

      • Use geographic filters to compare performance across regions. 
      • Combine velocity metrics with availability to assess a brand's demand versus presence. 
      • Track weekly trends to monitor brand momentum and adjust sales strategies accordingly. 

       

      Support 

      For additional help or tutorials, access the Metric Glossary & Video Tutorials link available within the dashboard.