Overview
The Top Products Dashboard provides cannabis brands, producers, and retail dispensary managers with a deep dive into product performance. By identifying top-performing products, benchmarking against competitors, and analyzing in-store dynamics, this tool supports product optimization and strategic decision-making.
Use Cases
- Cannabis Brands & Producers:
-
- Track top-performing products based on retail sales and units sold.
-
- Identify whitespace opportunities for new product launches.
-
- Analyze in-store performance metrics such as availability and velocity.
- Retail Dispensary Managers:
-
- Discover the top products to feature based on sales and velocity.
-
- Optimize inventory selection using performance insights.
-
- Benchmark products by availability and shelf share.
Using the Dashboard
- Filters:
-
- Geography: Select specific states or regions to analyze product performance.
-
- Product/Category Filters: Drill down into product-specific attributes such as pack size, weight, strain, flavor, and cannabinoid mix.
-
- Date Aggregation: Adjust views by day, week, month, quarter, or year.
- Interactive Features:
-
- View top products geographically on the map.
-
- Analyze performance trends over time using charts and tables.
Key Metrics Available
- Snapshot Metrics:
-
- Total Retail Sales: Aggregate sales performance for all products.
-
- Total Pack Units: Total units sold across all products.
-
- Total EQ Units: Equivalent unit sales.
-
- Average $ Sales per Product: Average revenue per product.
-
- Average Unit Sales per Product: Average units sold per product.
-
- Total Products: Total count of products analyzed.
- Top Products Share:
-
- Top 10 Products Dollar Share of Market: Breakdown of sales share held by the top products versus the rest of the market.
- Top Products by Sales:
-
- Analysis of Total Retail Sales vs. Pack Units for leading products.
- In-Store Performance:
-
- Top 10 Highest Velocity Products: Products with the highest sales velocity in dollars and units.
-
- Top 10 Most Available Products: Products with the highest availability percentage across stores.
-
- Highest Share of Shelf (% of Products and Sales): Share of shelf space and sales held by top products.
- Weekly & Annual Performance:
-
- Top Products by Week: Weekly trends for the leading products.
-
- % Change Year-over-Year: Highlights products with the largest percentage growth compared to the previous year.
- Top Products Table:
-
- Detailed product performance metrics, including:
-
-
- Total Retail Sales, Pack Units, EQ Units, Pack ARP, EQ ARP, List Prices, and Velocity Metrics.
-
Insights
- Product Performance: Identify the top-performing products by sales, units sold, and shelf space.
- Market Share: Understand the dominance of top products relative to the market.
- Velocity & Availability: Pinpoint products with the fastest velocity and highest availability across stores.
- Growth Trends: Analyze products with the largest year-over-year growth to uncover rising market opportunities.
Pro Tips
- Use filter combinations to analyze specific product categories, such as pack sizes or cannabinoid content.
- Combine velocity insights with availability metrics to assess product demand and supply.
- Track year-over-year performance to identify the fastest-growing products in the market.
Support
For additional help or tutorials, access the Metric Glossary & Video Tutorials link available within the dashboard.