Top Products

Overview 

The Top Products Dashboard provides cannabis brands, producers, and retail dispensary managers with a deep dive into product performance. By identifying top-performing products, benchmarking against competitors, and analyzing in-store dynamics, this tool supports product optimization and strategic decision-making. 

Use Cases 

  • Cannabis Brands & Producers
    • Track top-performing products based on retail sales and units sold. 
    • Identify whitespace opportunities for new product launches. 
    • Analyze in-store performance metrics such as availability and velocity. 
  • Retail Dispensary Managers
    • Discover the top products to feature based on sales and velocity. 
    • Optimize inventory selection using performance insights. 
    • Benchmark products by availability and shelf share. 

 

Using the Dashboard 

  • Filters
    • Geography: Select specific states or regions to analyze product performance. 
    • Product/Category Filters: Drill down into product-specific attributes such as pack size, weight, strain, flavor, and cannabinoid mix. 
    • Date Aggregation: Adjust views by day, week, month, quarter, or year. 
  • Interactive Features
    • View top products geographically on the map. 
    • Analyze performance trends over time using charts and tables. 

 

Key Metrics Available 

  • Snapshot Metrics
    • Total Retail Sales: Aggregate sales performance for all products. 
    • Total Pack Units: Total units sold across all products. 
    • Total EQ Units: Equivalent unit sales. 
    • Average $ Sales per Product: Average revenue per product. 
    • Average Unit Sales per Product: Average units sold per product. 
    • Total Products: Total count of products analyzed. 
  • Top Products Share
    • Top 10 Products Dollar Share of Market: Breakdown of sales share held by the top products versus the rest of the market. 
  • Top Products by Sales
    • Analysis of Total Retail Sales vs. Pack Units for leading products. 
  • In-Store Performance
    • Top 10 Highest Velocity Products: Products with the highest sales velocity in dollars and units. 
    • Top 10 Most Available Products: Products with the highest availability percentage across stores. 
    • Highest Share of Shelf (% of Products and Sales): Share of shelf space and sales held by top products. 
  • Weekly & Annual Performance
    • Top Products by Week: Weekly trends for the leading products. 
    • % Change Year-over-Year: Highlights products with the largest percentage growth compared to the previous year. 
  • Top Products Table
    • Detailed product performance metrics, including: 
      • Total Retail Sales, Pack Units, EQ Units, Pack ARP, EQ ARP, List Prices, and Velocity Metrics

 

Insights 

  • Product Performance: Identify the top-performing products by sales, units sold, and shelf space. 
  • Market Share: Understand the dominance of top products relative to the market. 
  • Velocity & Availability: Pinpoint products with the fastest velocity and highest availability across stores. 
  • Growth Trends: Analyze products with the largest year-over-year growth to uncover rising market opportunities. 

 

Pro Tips 

  • Use filter combinations to analyze specific product categories, such as pack sizes or cannabinoid content. 
  • Combine velocity insights with availability metrics to assess product demand and supply. 
  • Track year-over-year performance to identify the fastest-growing products in the market. 

 

Support 

For additional help or tutorials, access the Metric Glossary & Video Tutorials link available within the dashboard.