Key Steps
1. Accessing the Dashboard 0:00
-
Navigate to GreenEdge.
-
Choose either the Analyst Suite or Business Suite.
-
For this example, select the Analyst Suite and open the Category Dynamics Dashboard.
2. Understanding Dashboard Tabs 0:24
-
Familiarize yourself with the four tabs:
-
Category Dynamics: Overview of all categories.
-
Dried Cannabis: Focus on flowering and pre-roll.
-
Cannabis Extracts: Focus on extracts and vape.
-
Edible Cannabis: Focus on edibles like candy, chocolates, and beverages.
-
3. Setting the Time Frame 0:53
-
Set the dashboard to focus on the last six months.
-
Exclude the current month to analyze completed months for accurate trend tracking.
4. Analyzing Vape Trends 1:08
-
Scroll to the vape section to view overall trends.
-
Review sizes purchased, subcategory performance, and thread types.
5. Customizing Data Aggregation 1:21
-
Use the trended visuals to aggregate data.
-
Default is set to weekly; change to monthly if preferred.
-
Select metrics for success tracking (e.g., retail sales or EQ units).
6. Identifying Successful Subcategories 1:51
-
Observe which subcategories are performing well (e.g., distillate cartridges, live resin cartridges, etc.).
7. Analyzing Month-over-Month Changes 2:06
-
Use the visual below to analyze month-over-month changes.
-
Select specific subcategories (e.g., live resin disposables) for detailed comparison.
8. Filtering by Pack Size 2:33
-
Change the view to analyze pack sizes within selected subcategories.
-
Filter the dashboard to focus on live resin disposables.
9. Investigating Growth Drivers 3:21
-
Examine which pack sizes are driving growth (e.g., one gram products).
10. Drilling Down into Brand Performance 3:34
-
Right-click on visuals to drill down by brand.
-
Analyze which brands are succeeding in specific pack sizes.
11. Reviewing Raw Sales Data 4:11
-
Use the same drill-down process to view raw sales data.
-
Assess total retail sales and other relevant metrics.